As a family, for a while, we were not aware of how valuable the craft (soap) of our predecessors was. I found out that my grandmother used to make soaps. She made them by hand, from animal fat and tallow. My mother also learned and inherited that. I remember I started using soap that my mother made a few years ago. Even after all this time, it was still usable, even though it had neither fragrance nor herbal additives. We used the soaps for several purposes and everyone in the family had healthy and beautiful skin. At that time, I had no intention of going into soap making. I had just graduated from a law university, Department of International Relations. But we faced a very serious problem with our children's skin. When we used the commercial soaps, their skin would become red and itchy immediately after each soap bath.

That, believe me, was the result of aggressive personal hygiene products that were declared as baby products, but were actually full of chemicals. So I decided to research how to make a soap with a nice smell and color, without being a detergent like industrial soaps. I attended several specialized trainings for making natural soaps and natural cosmetics. After learning, I made a few pieces and after some period of use from family members, relatives and friends, I got selfless support to start the Danini brand.

I was delighted with my products, the scent of the essential oils and the power of the herbs. I started making natural soaps by hand in 2015. I researched and made soaps for almost a whole year and on November 22, 2016, I officially registered the company Danini, which is still operating today. I started working with companies, making soaps to order, for gifts and personal use. Satisfied clients started coming back and I got even more motivation and energy for bigger ventures. I promised myself that I would work on raising awareness of using natural products and environmental awareness to save the planet from plastic packaging.

I am also aware that due to the fast way of living and the struggle for a better life, we often forget that our health and the health of our children should be a priority. How you eat is very important for good health. But how you take care of your body hygiene is just as important. It should be everyday, because it is about the largest human organ - the SKIN. And since it is everyday, you should use safe cosmetics that support the natural functions and processes of the skin and do not herald health disorders, including carcinogenic ones.

My personal opinion is that the best way of treatment is prevention. Natural products prevent allergic reactions, skin irritations created by industrial products. Natural cosmetics can definitely heal by following the biological rhythm of our skin and encouraging self-corrective functions. Considering that our skin is responsible for the whole organism, and in addition as an organ it has its own functions, it is very important to encourage its natural way of functioning, and not to burden it additionally. The skin is treated as a complete organ and the natural cosmetic products have the task of activating its functions so that the skin becomes a healthy organ capable of overcoming all irregularities by itself.

Natural cosmetics do not create dependence on the skin, but revitalize and harmonize the spirit and the body. Most of the customers we have call because they already have a skin problem or want to learn how to make their own soap. That's how I came up with the idea to start holding trainings on making natural soaps. For a period of one year, I have held many trainings with physical presence and online.
Due to the inability to respond in time to all my engagements, I decided to record the trainings with videos and be able to market them to the whole world.

Learn a trade worth more than "GOLD" and be the guardian of your own health.

Sincerely yours, Daniela